PRINT - National Camera’s Holiday Sale look focused on a bright, custom designed sweater pattern. The goal of the campaign was to attract a younger target audience and the design had to be versatile for both web & print. This concept shows the monthly print ad placed in the Star Tribune & Pioneer Press.

Digital Campaign - A heavy emphasis was placed on the Holiday Sale’s digital campaign. Targeted banners were placed on StarTribune.com as well as geotargeted social ads.

Store Display - Large format window signage is used to attract customers during peak shopping times.

Rental Department Re-branding - The goal was to create a look that stood out to current customers that normally would walk by this section of the store. The focus on the custom branded icons were the start of an overall National Camera brand makeover on natcam.com.

Store Signage - The green look was chosen from National Camera’s color pallet in reference to recycling.

Store Digital Signage - The icons provide a bold, versatile look that can be featured both in print and digitally.

Specialty Events - The trick to promoting world-renowned photographers is to make their photographs SHINE in advertisements. These events were promoted through in-store signage, e-blasts and web banners.

Branded Event Display - This branded backdrop was created for off-site events. The backdrop was also turned into large format clings to help spice up some of the empty wall space in the retail stores.

Annual Tent Sale - Customers come from ALL over for this sale, so we needed to make a summer look that popped. The campaign included a postcard mailer, targeted digital banners, print ads and a few e-blasts.

Annual Tent Sale - Branded Merchandise

The challenge for this project was to come up with something that synced with the “Shop Local” campaign National Camera had been starting to push. With the local MN look and the outdoorsy colored shirts, this design was created into a line of products including magnets, mugs & tote bags.